Module 1: Introduction to Digital Marketing

1. What is Digital Marketing?
2. Importance of Digital Marketing in 2025 and Beyond
3. Traditional Marketing vs Digital Marketing
4. Basics of Internet and Search Engines

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Module 2: Website Creation and Basics

1. Introduction to Websites
2. Tools for Creating Websites (WordPress, Wix, etc.)
3. Basics of Domain and Hosting
4. Creating a Blog Website

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Module 3: Search Engine Optimization (SEO)

1. Basics of SEO
2. Keyword Research Techniques
3. On-Page SEO (Title, Meta Description, Alt Text)
4. Off-Page SEO (Backlink Building)
5. Tools for SEO (Google Search Console, SEMrush, etc.)

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Module 4: Content Marketing

1. What is Content Marketing?
2. Writing Engaging Blog Posts and Articles
3. Video Content Strategies
4. Repurposing Content for Multiple Platforms

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Module 5: Social Media Marketing

1. Overview of Social Media Platforms
2. Facebook Marketing
3. Instagram Growth Strategies
4. LinkedIn for Professionals
5. Running Paid Ads on Social Media

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Module 6: Search Engine Marketing (SEM)

1. Google Ads Overview
2. Types of Google Ads Campaigns
3. Keyword Bidding and Quality Score
4. Running PPC Campaigns
5. Creating Email Campaigns
6. Tools like Mailchimp, ConvertKit
7. Email Segmentation and Personalization
8. Google Analytics Basic
9. Tracking Website Traffic and Behavior
10. Creating Reports for Clients
11. Tools for Analytics (Google Data Studio, etc.)
12. Basics of Affiliate Marketing
13. Joining Affiliate Networks
14. Promoting Products as an Affiliate
15. Case Studies of Successful Affiliates
16. How to Get Freelance Projects in Digital Marketing
17. Building Your Portfolio
18. Platforms like Upwork, Fiverr, LinkedIn
19. Pricing and Negotiation Tips